2a. Spread The Word About You

One of the things a marketing company does best is let the world know about their client, their products and services.

We use a variety of methods to do this, including press releases, articles, blogging, social media, videos, etc.

We also use paid online advertising approaches like pay per click and targeted newsletter ads as well as offline methods like postcard marketing.

The best way to approach this process is to use multiple methods and forms of media or content, to ensure widespread exposure of you and your business.

2b. Establish Or Build Your Brand

If you already have a product, service or name for your company, we can help to grow those into an established and well known brand.

In most cases, each of your products can (and probably already does) have its own brand.

But a brand is more than just a product name.  It includes product performance, price, customer support, ease of use, functionality, durability and a whole lot more.

So, with our help, your products and services – as well as their associated brands (new or existing) – can catapult your business far beyond any competitors.

Much of this goes back to what we said earlier – you have to ask the people their opinions.

By doing that, you can easily outmaneuver pretty much any and all comers who might think they can compete with you.  Because you give the market not only what it needs and wants, but also what it expects.

And just so you know, a credible and well-established brand takes on legs of its own – in the form of word-of-mouth advertising.

We think that’s something to strive for.  How about you?

2c. Expand Your Virtual Real Estate

Nowadays, it’s usually wise for businesses to have more than one website.

Since each website enlarges your online presence, the more sites you have, the greater chance of you being found by web searchers and browsers.

This isn’t to say that you should have multiple exact “clones” of your main site, because that would defeat the purpose.

Instead, by selecting specific keywords that represent your business, products or services, you can have individual sites that specialize in a more narrow field.

And if you have several products, each can and should have its own site as well – for both promotion and sales.

As this chapter heading indicates, each and every website or page you have online is part of your “virtual real estate” holdings.

And each site or page you have is indexed by the search engines, based upon the specific keywords used, which increases your business’ overall “findablity” and visibility on the web.

Not only does Response Performance Marketing excel in helping our clients expand their online empire, but we do it by using a combination of both client-owned sites and “parasite hosted” sites.

Parasite hosting refers to the many online platforms that allow members to build and host entire sites or single pages for free.  Read on to find out more…

2d. Connect You To Key Social Media Resources

Most social media platforms are what may be referred to as parasite hosted sites.

This is because they allow you to build either a full website or a single page on their high-traffic platform – for free.

A few examples are Facebook, Twitter, YouTube, LinkedIn, Wordpress, etc.

By strategically building these sites and pages and then linking them to each other AND your personally-owned websites, the amount of exposure and free traffic to your money-making sites can be enormous.

In other words, not only is your business profile made more visible online, but it can be done without any advertising expenses.

Because each page you have online that is optimized for specific keywords and indexed by the search engines, is like an entire page, full-color ad in the Yellow Pages, but without the massive cost.

And of course, since the Yellow Pages are quickly becoming a thing of the past, due to the speed, relevance, variety and information on the internet, your online pages are much more powerful.

Plus, not only can you change your online pages at will, but you can do it without any real expense.

2e. Deploy Multiple Automated Systems

The final step of Stage 2 is to use various technologies to automate your online business as much as possible.

The beauty of the internet is that it is based entirely on software.  And more and more of the software programs used on the internet have certain automation capabilities built in.

The use of automation tools allows you and your employees to focus on your customers, your offline store, and whatever else you choose, while the software does its job with minimal input from you.

Earlier we mentioned how you absolutely want to collect names and other contact information from as many of your sites’ visitors as possible.

The tool used to automate that process is appropriately called an autoresponder, and it should be mandatory for all businesses with an online presence.

An autoresponder allows you to pre-write as many messages as you like and then send them to your subscribers, customers and clients email boxes at a specific time and date of your choosing.

These messages can inform, educate, persuade, sell or communicate any way you want them to, in order to generate the desired response from the recipients.

So, not only can you essentially sell and make money on autopilot, 24/7/365, but more importantly, you can build a relationship with your list.

Yes, building a relationship online is very important.  Because just like in the offline world, people always prefer to interact with and buy from people they know, like and trust.

Since they are not meeting you in person, the only way to build that relationship is by communicating with them through various online approaches.

So, if you communicate in a personable manner and not use a hard-sell approach through your autoresponder messages, your receivers will begin to know, like and trust you and will more often than not buy something from you.

In additional to autoresponder technology, there are many other tools that can help automate your business:

• Tools that make using and integrating the various social media platforms quicker and easier
• Online payment processors that streamline transactions and profits
• Up-sell and cross-sell tools for increased revenues
• List building tools to increase your customer base
• Content adding software that grows your sites automatically
• Etc., etc.

If used correctly, automation in your online business can help to grow your business, client base and revenues in an almost miraculous way, with absolutely minimal intervention on your part.

We can make this happen for you when you choose to engage RPM to implement Stage 2 for your business.