3a.  Advanced Branding Techniques

This is when we take things to the next level.

But in order for us to implement these techniques, the parts of Stage 1 and Stage 2 need to be in place.

By that we mean that it really wouldn’t do you or your business much good to jump ahead to these strategies if the earlier, foundational strategies have not first been put in place.

These strategies involve things like establishing a product creation cycle, critical web domain selection, making you an expert and published author in your field of expertise, video marketing, podcasting, press releases and much more.

These techniques involve adding even more pages, sites and parasite hosted content to your online portfolio.

Because as mentioned in the earlier stages, the more indexable content you have online, the more likely one of your sites, pages, videos, podcasts or articles will be found by online searchers.

And the more searchers that find your sites through the carefully chosen keywords you’ve used, the higher the likelihood that they will take the action you desire them to.

Whether that be to optin to one of your lists or to actually buy something from you, it all starts with them actually finding your site.

It is these types of strategies and techniques that take a company from a relative unknown to a household name – they are quite powerful.

3b.  Reputation Management

This is not exactly a new area for small businesses to be concerned with, but one that has become a lot more important as the internet has grown and evolved.

These days, the search engines index content not only based on specific keywords and other related and relevant terms, but also on how current the content is.

To use just Twitter, Facebook and YouTube as the primary examples (though there are many more), consider this:

The top three search engines – Google, Yahoo and Bing – now index content based on how recent it is.  This means that the most relevant AND current information floats to the top of the results pages in these sites.

So, for example if one of your customers happened to be disappointed by something about your company, your customer service or product, they might say something about it on Twitter or Facebook or even make a video about it and post it on YouTube.

And then when someone searching for information on your company typed your company name into one of the top three search engines’ search box, guess what they’d probably see?

They would see the most recent posts or videos about your company at the very top of the search listings.  And in this case, they would read the comments of the dissatisfied customer.

Even if the complaint was a blatant lie, it would be there for all to see.

Of course, that would be very bad press for your company, wouldn’t it?  Something you might want to be prepared to defend against, right?

Now, that can also work in the opposite way, which would be good PR for your company.

One of the things a modern marketing company like ours can do for businesses like yours is to keep an eye on what is being said about your company, products or services.

Then when something negative surfaces, we can help to either make amends with the dissatisfied customer and/or dilute the negative spin with positive inputs.

This can be incredibly useful in helping you to avoid costly and drawn-out law suits against those who try to smear your good name online.

There is a lot more that can be said about reputation management, but hopefully you get the picture.

3c.  Product Creation Cycle

As we mentioned in the earlier section about Advanced Branding Strategies, getting into a cycle of product creation is an outstanding way to grow your business and brand(s).

It also implements one of the most overlooked aspects of business – selling to existing customers is your best source of ongoing revenue.

Yes, turning existing customers into repeat customers is a heck of a lot easier than trying to drum up new customers, isn’t it?

That is, as long as the products you delivered to them were of high quality and provided massive value.

So, we’ll help you develop, produce, market and distribute new products – that your customers want and have asked for – on a regular basis.

And while you might offer physical products for the most part, the products we’re referring to will be information products.

Information products are in great demand and that’s only growing with each passing year.

And creating them from the knowledge and expertise you already have is probably a lot easier than you think.

So, when we get to this stage, you’ll be surprised at how quickly we can create high-quality and in-demand information products from your business offerings.

Once we’ve helped you do it once, we’ll then help develop a cycle where we do it again and again.

Thus, your market share will consistently grow.  And of course, your profits will too!

3d. Strategic Joint Ventures

We’ll help you connect with other similar businesses so that you can both expose your products, services, company and brand with each other’s customer or subscriber list.

While not a common practice for small businesses, due to the fear of competition, when joint venture partners are carefully selected, both businesses benefit greatly.

And more to the point, both company’s customers benefit immensely from being exposed to a high quality product or service they were not previously aware of, but desperately want.

So, not only does each company benefit in the bottom line, but they grow their customer base while increasing loyalty from their existing customer list through such a well-chosen referral.

These types of arrangements, if done properly, end up being a win-win-win proposition.

And, of course, the more products and services you offer means the more opportunities to create mutually lucrative joint ventures with other companies.

Since very few small businesses practice such advanced techniques, when you make use of them (with our help) you will very likely experience exponential growth in your business.

3e.  Advanced Marketing Strategies

Much of what we’ve already talked about in Stage 3 is somewhat advanced.  At least more so than the average small business is used to.

But there are several other methods of marketing available that can be incredibly profitable for a small business like yours, if applied correctly.

We won’t lay them out here, but suffice it to say, if we’ve reached this point in our relationship with you, you will probably be more than willing to explore them with us.

That’s because we will already have proven our worth to you by helping your business grow, your profits to soar, your stress levels and numbers of hours you slave away at your business to dramatically decrease, and our relationship to be well into the know, like and trust stage.

We hope we can earn your business now, so that we can begin with Stage 1 and progress to this level.

Because at Stage 3, some pretty unbelievable things happen!

Can you imagine:

• What it will be like when you have a well-known brand and a bunch of quality, in-demand products on the market?
• When your websites dominate the top positions of the search engines for terms people use when looking to buy something?
• When your entire online presence is run almost entirely on autopilot, via multiple automated systems and tools?
• Waking up each morning to see how many sales were made and how much cash flowed into your account overnight while you were peacefully sleeping?
• When your offline business receives so much walk-in traffic, you have to hire more employees and look for a larger facility?
• Building your company to the point where Fortune 500 companies repeatedly make offers to buy it?
• Being confident to trust a company like Response Performance Marketing to do all of the “heavy lifting” to make all this possible?

You’ve already taken the first step.  Will you have the courage to take the next?

Yes, times are tough.

But history has shown again and again that companies that take bold steps to grow their business in times of economic hardship not only survive, but thrive, more often than not.

On the flip side, those companies that tuck tail and try to “weather the storm” end up losing market share, revenues and if they survive (many don’t), they are usually greatly diminished.

Which will you be?

A consultation with us is completely free and without obligation:

1. It’s low pressure – we’re marketers, NOT salesmen.  Plus, the last thing we want to do is coerce you into saying yes, since that kind of defeats the whole know, like and trust aspect of our relationship, right?

2. It’ll will be at least 30 minutes.  During that time, we’ll first ask you some “getting to know you” questions about you and your business.  Normally, we’ll use the phone or even Skype.com to do the consultation.

Next, we’ll do an initial business assessment, including a review of your main website (if applicable) which will include things you are doing well and things that could be improved upon.

And we’ll finish by discussing if Response Performance Marketing would be a good fit for your company at this time.

3. We guarantee we’ll provide you with some helpful information that will help your business, whether you decide to work with us or not.

We think that’s fair and hope you do too.

So, if you’re ready to get started, simply complete the form we’ve provided or give us a call at 800-399-9856.

Since that is an un-manned line, please leave a message that includes your name, number and best time to call you.  If you are not in Nevada, please make sure to include your area code.

And if you want to give us a head start on the consultation, feel free to include the web address of your main website, so we can look it over prior to our talk.

We hope to speak with you very soon!